Who we are
We are a team that genuinely cares for all clients. Your cause is our cause. Your success is our success. Your mission also becomes our mission.
Maria Soto LaRock
Start to Finish, no stopping her. With over 20 years of experience in the Advertising Industry there isn’t anything that she can’t handle. Expert in securing pro bono placements in all media areas, experienced in media buying, sales, and marketing professional—particular strengths include rate negotiation, trade show and event planning.
One of her biggest accomplishments was the development of the Media Outreach Department. Other achievements include developing relationships with the top network cable stations, radio stations, top magazine publications, and training client personnel on the intricacies of "making it happen" with the media. Worked for industry campaigns such as Rayovac Batteries, AT&T, Tropicana, Nabisco, Jamaica Tourist Board, to name a few.
Going from big paying accounts to doing pro bono and PSA placements was her dream come true. “It makes my work all the more challenging. I have never looked back. It makes me work harder to make sure our clients get everything they need”.
Always has had big dreams to help others. She has been doing volunteer work since her teens. Challenges are not new to Yareli. When her family moved to the United States, Yareli was in sixth-grade and didn’t speak English. She remembers some of the students were supposed to help translate the teacher’s instructions but would actually tell her the wrong information. That only spurred her to learn English faster. By the next school year, she was a confident English-speaker and by 8th grade she had moved up to higher-level classes. She graduated valedictorian. She was a member of National Honor Society and was involved in several clubs, including the Interact Service Club, Toastmasters and Future Business Leaders of America. Yareli graduated at the top of her class with a 4.0 GPA. She planned to own her own business and help others before she reached her 30’s and she made it happened. Her strengths, knowledge and giving attitude is what makes her stand out from the rest.
Karen Nazario Ash
Senior Campaign Manager
Karen is a passionate human who loves to engage with people and truly cares about what matters to them the most. She graduated with a BA in Communications looking to start her career in the Advertising industry, but life had different ideas. Karen fell into the Publishing industry where she learned much about the technical end of agency life as she developed relationships with Brands that supported the publication she worked on. She met and fell in love with Maria when they met at her employer's many years ago. Maria would come with all these wonderful PSAs for so many organizations and Karen couldn’t refuse to run the ads. They have remained very close friends. Maria brought her into her agency to help spread the love of media, and with Karen's publishing background, she can speak of the importance of a union with people that genuinely care about what they stand for. Karen has a passion for health and fitness. Karen is a mother of two beautiful girls. She is an example of love, joy, and happiness to her girls and it shows in everything she does.